"Life, Writing, and LinkedIn are just a series of Experiments." Content Creation Coach Cynthia Trevino on the confidence that comes from daring to stand out Artwork

The Sage Sayers

A weekly podcast on ways to stay calm and compel others as you communicate. Along with executive communications tips and strategies, we interview intriguing individuals who've found the "Sage approach" by finding gifts, opportunities, and knowledge within trying situations. New Zealander show host, Debbi Gardiner McCullough, has written on social and business trends and struggles for the Economist, the Guardian, and Financial Times of London. She's a self-retired college professor of writing, an executive communications and narrative coach. Visit her at: www.hangingrockcoaching.com

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The Sage Sayers

"Life, Writing, and LinkedIn are just a series of Experiments." Content Creation Coach Cynthia Trevino on the confidence that comes from daring to stand out

October 31, 2025 • Cynthia Trevino and D G (Debbi Gardiner) McCullough • Season 5 • Episode 22

Not often do I meet a fellow writer, entrepreneur, and problem solver like Content Creation Coach Cynthia Trevino. We met via LinkedIn after she liked something wild I put out there (a hype video for a workshop). I noticed her pithy, powerful title and headline she'd wisely crafted and invited her in for a chat.

I love that Cynthia has reinvented, started out as an entrepreneur after being laid off, and before YouTube or TikTok to guide us on how to market ourselves. She figured things out through experimenting, making mistakes, and rebounding.

Today she helps women 50+ years and over with their brand, gently coaching them to avoid the vague and broad, a common misstep for all of us, because it feels safe, and because it feels inclusive. I

t is; and it is not. Vagueness and broadness anchor us within the sea of sameness, especially now with epic wild times and corporate upsets and a larger pool of job seekers and hustlers looking to replace lost clients with new ones.

You'll hear from two older writers and how we're working to keep our own writings fresh, interesting, fun, and (hopefully) impactful for our readers.

You can find Cynthia Trevino on LinkedIn (and please appreciate her clear, concise framing there!)

D G McCullough has written for the Economist, FT of London, and the Economist. She runs Hanging Rock Coaching and serves as a personal branding coach to foreign-born leaders working at Fortune 100s, including Google. Find her on LinkedIn. Join her workshops on Maven, Brag Anyway, and Listen Like a Boss. And on Luma, From Blank Page to Byline, a self-review writing workshop for the shy and humble and those writing about their year or quarter's work in English, their second language.