Kenza Fourati on challenging brands and finding joy and learning from her Tunisian shoe business

My guest this week is Kenza Fourati, a Tunisian fashion model in New York, U.S. who’s co-launched a shoe business that’s done very well, teaching she and her co-founders many lessons along the way. The business employs local Tunisian shoemakers, helping keep a craft alive, repurposes leather that would otherwise go to waste, and brings comfortable, stylish Mediterranean shoes to customers as far away as New Zealand.

Kenza’s idea came to her amidst pregnancy and motherhood, a perfect opportunity for deep thinking. She’d long wanted to do something good in the fashion industry, one she finds exploits models and factory workers. She also wanted to challenge others’ view on her Tunisian motherland, which many associated with dark things vs. hope, creativity, and beauty.

You can follow Kenza on LinkedIn here. Kenza’s shoe business, Osay, via their beautiful website. Reach out to me, your show host, for communications coaching and group coaching and training via my website or find me also on Linkedin.